What is email marketing?
Email marketing is the ongoing work of writing and sending email to people who asked to hear from you. That includes a welcome when they join, useful follow-up afterward, and timely notes when you have a promotion or a busy season coming.
It is not a purchased list, and it is not a surprise email to people who never opted in. The list should be people who chose to hear from the business.
What does email marketing include?
Every engagement covers the messages and the plan for when they go out. You pay for email that has a job, plus a monthly look at how the sends went.
- Welcome and nurture sequences for new subscribers and recent customers
- Promotions and seasonal campaigns timed to the offers and busy periods you actually run
- List growth strategy so the list grows from your own customers and website, not from a list you bought
- Monthly performance reporting in plain English
Why does email matter for local businesses?
Ads and posts reach people who may never have hired you. Email reaches people who already have. A Tri-Cities customer who knows the business has a reason to come back when you are the one who checked in before the next need comes up.
That only works if the email is wanted and relevant. A note tied to a season or a real offer is more useful than a newsletter sent because the calendar said so.
How much does email marketing cost?
There is no flat package price, because the right scope depends on how many campaigns you need, whether you want automated sequences, and how much writing the list calls for. We agree on that scope up front on the free consult, and that is what you pay. Nothing added later without a conversation first.
The better question is which customers are worth writing to again. We build the plan around that.
Where we work
We serve businesses across the Tri-Cities: Kennewick, Pasco, and Richland. Home base is the Tri-Cities, and it is the market we know.